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COLLABORATING WITH A RUSSIAN technical institute is just
one more step in Rama Rao's plan to take Excel Technology
(Holbrook, NY) out of the garage, so to speak, and into the
big time.
"I have one chance to prove that you can take a few
SBIRs and turn them into a $10-$20 million company,"
Rao, Excel founder and president, said in a recent interview.
Until going public last May, SBIRs -- Small Business Innovation
Research grants -- have been Rao's primary source of funding
for Excel.
Rao, who had to cancel his initial trip to the Byelorussian
Polytechnic Institute (BRI-- Minsk, USSR) because of the attempted
coup, will now leave Sept.21 for a week's visit to BRI's Laser
& Electronic Engineering Department -- where, he said,
some 60 Ph.D.-level scientists are working on laser-related
research and development.
"These people are isolated completely from the outside
world," Rao said. "They have many very qualified
scientists who produce many brilliant papers, and the world
doesn't know." Because BRI is a government-funded, self-supporting
entity, he said, there is little money available to publish
and distribute technical reports or purchase sophisticated
equipment such as the latest computers. "They each make
only $400 a year," Rao said of the scientists working
there. Still, he said, BRI is strong in lasers and optics,
though weak in electronics.
Rao is quick to point out that this trip is also a business
opportunity for him. One of his goals for this collaboration
is to bring to BRI the marketing and manufacturing expertise
the institute currently lacks. For all its laser R&D experience,
BRI currently has not one single commercial application utilizing
one of the their laser products, according to Rao. "That
is one of the things we hope to help them do," he said.
He believes that once the Soviet countries open up, a great
technological exchange will take place.
That exchange appears to have begun already for Excel. Among
the projects Rao claims Excel and BRI have already begun working
on (though the letter of intent was just signed last month)
are the utilization of several crystals grown only in Russia;
a more efficient holmium laser, and a new three-color Ti:sapphire
laser for video displays and other forms of telecommunication.
The latter, according to Rao, will be ready in time for this
year's Optcon (Nov. 5-7 in San Jose, CA). Rao also claims
Excel will have a diode-pumped Ti:sapphire laser ready by
next year's CLEO show.
But Excel is still a young company. Rao is in the early
stages of using the $4 million in capital raised when he took
his company public to begin building for the future. Admittedly,
he is doing things somewhat backwards, having started with
the technology, then getting the financing, and now putting
together his management and technical staff. In addition to
hiring the Chicago-based public relations firm Martin Janis
& Co. (which also handles San Francisco-based Phoenix
Laser Systems, among other laser companies), Rao recently
signed Keven Chittam as vice president of marketing and sales
and Dr. Richard Sam as VP of scientific development.
And, despite the capital from the May stock offering, Rao
and Excel still depend on SBIR and other grants to keep the
company going. In fact, he said, Excel recently submitted
18 SBIR proposals in one month. And the money used to develop
the three-color Ti:sapphire laser came from a new grant offered
by the US Department of Commerce.
But as always, Rao is optimistic about the future, claiming
to have a Ti:sapphire "vision." He believes his
company's success lies in medical lasers, not scientific,
and plans to focus on developing short-end solid-state tunable
laser products that require shorter US Food and Drug Administration
approval time and low doctor maintenance.
"I want Excel to be a tunable solid-state laser competitor,"
he said. "That is one of the main reasons for this collaboration
with BRI."
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